The author is an investment banker and walks through his process for pitching deals. While it’s an interesting framework, I’m skeptical I could use any of these strategies. There are most definitely synergies to sales but his approach is more of a one and done.
One of his main lessons is make your pitch speak to your audiences croc brain. A croc brain is kinda stupid and less analytical I think. He also suggest turning yourself into the prize which is actually an idea I can relate too. You want to disqualify as much as qualify to make sure you not wasting time on prospects that are not a fit.
Klaff uses the acronym STRONG to segment his framework.
- Setting the frame
- Telling the story
- Revealing the intrigue
- Offering the prize
- Nailing the hookpoint
- Getting a decision
If your in the business of making pitches, this book is likely for you. A few interesting ideas and strategies but not my favorite.